| One of the biggest challenges many people have in | | | | basically involves "telling them what you're going to tell |
| writing is getting started. So it helps when you've got a | | | | them." Here's an example: |
| few sample templates and opening strategies which | | | | In the next few minutes, I'm going to show you how to |
| do the work for you. And that's what I am going to | | | | sell your property for 20% more than other |
| give you today: | | | | homeowners. |
| Opening Strategy # 1: The Problem / Aggravation / | | | | Specifically, I'm going to reveal 7 little-known strategies |
| Solution Formula | | | | which add thousands of dollars to the value of your |
| This is probably one of the most common approaches | | | | home with very little outlay on your part. |
| used in advertising and it works so well because | | | | Furthermore, I'm going to reveal a simple strategy for |
| people are generally more motivated by avoiding pain | | | | selling your home fast... no matter what the state of |
| than gaining pleasure. | | | | the economy. |
| In a nutshell, what you do is a) identify the problem b) | | | | My clients have paid me hundreds of thousands of |
| aggravate the problem c) explain why you can offer | | | | dollars over the years to get access to these secrets. |
| the perfect solution. Here's an example: | | | | But now you, too, can use them - FREE! |
| Do you suffer from back pain? Do you find it hard to | | | | Opening Strategy # 3: The Crossroads Opening |
| get out of bed in the morning? Are you concerned | | | | This is the ultimate pain vs pleasure opening, offering a |
| your back pain could deteriorate even more and you | | | | contrast of what will happen if your reader listens to |
| could end up with a permanent and worsening problem | | | | what you have to say compared to the |
| in your old age? | | | | consequences of ignoring your message. Here's a |
| If you answered yes to any of the questions above, | | | | sample: |
| then this could be the most important message you | | | | TWO YEARS from now you could be enjoying the |
| ever read. | | | | sort of lifestyle you've always dreamed of. Or you |
| Here's why: My name is Jim Anderson - and in the | | | | could be running around the rat race... struggling to get |
| next few minutes, I'm going to show you a | | | | by... and wondering why you haven't had a holiday in |
| revolutionary new back care service that is going to | | | | years. |
| show you how almost anyone can say goodbye to | | | | The choice is yours. |
| back pain for good. | | | | OK. So there you have it. There's no longer an excuse |
| Opening Strategy # 2: The Shameless Bribe | | | | for not putting pen to paper. I have given you three |
| This strategy works wonders in holding your prospects | | | | ways to get started right here. So start using them |
| attention through your entire ad or sales letter. It | | | | right away. |