| Using good envelope design can have a major impact | | | | Even though a live stamp costs more than bulk rate, |
| on the success of your direct mail campaign. Good | | | | it's very much effective for getting the results that |
| envelope design means that your letters will get | | | | you're looking for. You should always use a live stamp |
| opened, and more opened letters can mean a higher | | | | over a label on your envelope. It also just looks better. |
| conversion rate and more sales for your business. So | | | | Let's take a look at another technique that you should |
| in this article, we will take a look at some tips that you | | | | use when designing your direct mail envelopes. |
| can use to improve the overall effectiveness of your | | | | 2) Teaser copy |
| envelopes. | | | | Teaser copy is merely words on the envelope that |
| All of these techniques have been tested and proven, | | | | entice your reader to open it up. Your teaser copy can |
| so you can lay rest assured that they will work for | | | | say alot of things. It can be as simple as "first class |
| you too. Here's the first tip for direct mail envelope | | | | mail", or as sophisticated as "your free gift is inside". |
| design success. | | | | Proper teaser copy on the envelope is known to |
| 1) Use a real stamp | | | | improve conversion rates, so you should consider |
| Never use labels on your envelopes. A real live stamp | | | | putting it to use on your envelopes today. |
| means that you took the time to put a stamp on it, and | | | | 3) Use blank envelopes |
| because of that, your prospect will deem it as relevant. | | | | Blank envelopes with no windows give the impression |
| You have to imagine your prospect sorting his mail | | | | that it is personal. You can even take this |
| over a garbage can, and throwing out the ones that | | | | personalization effect to the next level by handwriting |
| look like bulk mail. Ask yourself this question: Does your | | | | your return address and the prospect's address in blue |
| mail look like bulk mail? | | | | ink. This strategy is sure to get your envelopes opened |
| If it does, then you should consider changing it right | | | | immediately. |
| now. Another reason that you should use a live stamp | | | | It will also give you the best result for getting your mail |
| is so that you can get your envelopes delivered. If this | | | | delivered also. Blue ink for some reason is better than |
| sounds weird, then believe me - it's not. The mailman | | | | black ink, and it is just better for your overall direct mail |
| will actually throw out mail that they don't think is first | | | | success. |
| class mail. When the mailman's sack gets full and he | | | | All 3 of these tips for good envelope design can help |
| can't carry anymore, which mail do you think he | | | | you to get the response rates that you are looking for |
| throws out first? That's right, the bulk mail. If your letter | | | | when doing direct mail. |
| has a stamp on it, then you can avoid this situation all | | | | Good luck with implementing these strategies today |
| together. | | | | and getting the results that you desire. |