| In today's retail marketplace it is critically important to | | | | your shoppers are both appropriate. Don't forget to |
| take advantage of every advertising and promotional | | | | add signage noting sale items, special purchases, or |
| opportunity available. While some options cost a great | | | | upcoming holidays. |
| deal of money, others require only a small upfront | | | | 4) Windows and Front Walkways. Window and |
| investment. Store signage is one of those options that | | | | walkway signage serves two important purposes. |
| require a little upfront investment. Yet much of your | | | | First, you can capture the attention of passers-by and |
| signage contributes to sales for months and years. Be | | | | get them to take action and actually enter your store. |
| sure to check about local rules and regulation | | | | Second, you can inform everyone about the products |
| associated with business signage before you start | | | | you generally carry, any special new arrivals, and |
| making your plans. In this article I present the first 5 of | | | | events being held. Windows are perfect for listing |
| 10 store signage options when you own a dollar store. | | | | items carried in the store. If you are fortunate enough |
| 1) Designated Sign Locations. Store signage locations | | | | to have windows running along the front of your store, |
| are often noted in your lease or rental agreement. | | | | use 4-inch to 6-inch tall lettering running close to the top |
| These can range from signage at all access | | | | to note the most popular items and product categories |
| entrances to signage in all building locator and map | | | | in your store. If allowed, sandwich board signs placed |
| locations. Be sure you negotiate for as much exposure | | | | in-front of your store are also effective |
| as possible prior to signing your lease and actually | | | | attention-getters. Banners and flags running the length |
| opening a dollar store. This type of exposure comes in | | | | of your store will certainly draw attention. If you cannot |
| contact with almost everyone who enters the parking | | | | place signage directly in front of your store, look for |
| area, or who looks at the building locator or maps | | | | other options to make customers and prospective |
| when seeking out other businesses. There is potential | | | | customers aware of your existence. |
| for huge amounts of traffic at little cost to you. | | | | 5) Entry Doors and Aisle ways. Use your entry doors |
| 2) Building Front and Sides. Key signage locations are | | | | carefully. Be sure there is clear vision for those coming |
| the front, sides and rear of your store. While in some | | | | and going. This will avoid accidents. Doors are great |
| cases these may be called out as acceptable or | | | | for posting operating hours, whether the store is open |
| unacceptable locations in you lease agreement, don't | | | | or closed, and methods of payment. Entry aisle ways |
| fail to work at obtaining permission to add signs if | | | | provide a great opportunity to add signage regarding |
| possible. These are prime locations to draw attention | | | | specials and any upcoming changes or events. |
| and shoppers to your business. | | | | Take the time to plan how signs will be used when |
| 3) Store Interior Walls. When opening a dollar store, the | | | | opening a dollar store. Be sure to establish a set color |
| interior walls of your store are perfect for creating a | | | | scheme and logo to be used on all signage. It's also |
| warm, inviting feeling. Usually this is accomplished by | | | | worth the time to establish rules regarding the usage |
| color choices and the designs chosen. However the | | | | of certain sign sizes. You'll be happy with the results |
| interior of your store is also the perfect place to send | | | | proper signage achieves for your store. |
| your messages to shoppers. Standard signage such | | | | To your dollar store business success! |
| as information about pricing, or your appreciation of | | | | |