| 1. Body Language accounts for over 50% of | | | | potential prospect into a life long customer. |
| communication. | | | | 3. Customers like a Personality. |
| According to body language experts, words (the literal | | | | Newsflash!... people buy from people they like. It's |
| meaning) only account for 7% of the overall message. | | | | impossible to connect with a font or animated |
| So if your website is primarily written text, you're | | | | character the way we connect with a person. That's |
| leaving 90% of your message vulnerable to | | | | the power of a human web avatar. The ability to build |
| misinterpretation. However, by adding tone of voice | | | | a personality based on body language, clothes, accent, |
| (38%) and body language (55%) the message will be | | | | hair and most importantly... answers and interactions. |
| powerful and increase its effectiveness. Luckily, a | | | | Isn't time your website had a personality? |
| video web avatar can showcase these attributes with | | | | 4. Brand Enhancement with every interaction. |
| every interaction. No more "lost in translation," just a | | | | Why do celebrities and athletes make billions a year |
| captivated audience. | | | | for product endorsements? If done correctly, tying a |
| 2. Multiple Senses mean multiple sales. | | | | person to a product or service can greatly increase a |
| It's no secret that multiple senses enhance a message. | | | | brand. Michael Jordan's Air Jordan Shoes, Danica |
| With audio and visual stimulants, video avatars will | | | | Patrick's GoDaddy Commercials and countless others. |
| engage clients by adding that emotional connection. | | | | Why do these companies spend billions? Because it |
| With more engaging interactivity, a video web avatar | | | | works. Adding a celebrity, athlete, doctor or any |
| will capture 2-3 times the customer knowledge of a | | | | credible web avatar to your website will enhance your |
| standard avatar or virtual character. Customer | | | | brand and build customer loyalty. |
| knowledge is often the catalyst for transforming a | | | | 5. Trust is key. |