| All set? Let's start then. First the positions in favor as | | | | get 50 leads one day and 15 leads the next day. You |
| well as the reasons supporting: | | | | never know what you're going to get on a day to day |
| The first point in support of using direct response TV | | | | basis until the commercials run and the phone starts |
| leads for your debt settlement, loan modification and | | | | ringing. |
| IRS tax debt business will be that you get the best | | | | A fourth negative point will be quality. It's extremely |
| possible consumer on the phone at the peak of their | | | | difficult to find a lead provider with quality leads. Even |
| interest. | | | | with direct response TV leads you have to ask certain |
| The second point in favor would be that you have | | | | questions to be sure that the leads you're going to be |
| already built a tremendous amount of credibility with | | | | getting are worth the pretty penny you'll be paying for |
| the National television commercial that the consumer | | | | them. You will want to make sure that the vendor you |
| has just seen prior to calling in. | | | | choose isn't using any brought to you by ads or |
| The third supporting point shall be that these leads are | | | | surveys. These types of leads are generally from a |
| always 100% exclusive and they are generally | | | | less sophisticated consumer and they never convert |
| delivered in real-time. | | | | well. Let your lead provider know that you only want |
| The 4th point in support of using direct response TV | | | | leads from actual 30 or 60 second television |
| leads for your debt settlement, loan modification and | | | | commercials that are aired on top tier demographic |
| IRS tax debt business shall be that you have the date | | | | networks. |
| and timestamp as well as the full duration of each and | | | | And 5th and last, but not necessarily the least, |
| every lead that comes through. | | | | consideration against is who do you trust??? You |
| Lastly, the 5th reason for support is going to be that | | | | have to be careful who you send your money to. I've |
| most companies that offer direct response TV leads | | | | heard horror stories of people sending out $10,000 or |
| use the Kall8 system which allows you to have every | | | | more to a company for a weeks worth of leads and |
| call fully recorded. This is great for quality control as | | | | having the company hold onto their money for months |
| well as sales agent training purposes. | | | | while they struggle to fill their order. Worse yet, there |
| And conversely, for balance, the Con side, against: | | | | are people out there that will take your money and |
| Firstly, the point against is going to be volume, volume, | | | | disappear. |
| volume. Volume is nearly always an issue. It's | | | | So there we have all the arguments from each side. |
| extremely difficult to keep a sales floor busy and | | | | So, in the final analysis is using direct response TV |
| closing sales if you can't keep the phone ringing with | | | | leads for your debt settlement, loan modification and |
| fresh new prospects. | | | | IRS tax debt business the good thing? or just a bad |
| The 2nd point against is going to be the cost of the | | | | thing? |
| leads. You have to be well aware of your CPA (cost | | | | Both questions appear to have a "yes" answer! using |
| per customer acquisition) at all times. With the price per | | | | direct response TV leads for your debt settlement, |
| lead ranging from $50 to $65 your CPA can get too | | | | loan modification and IRS tax debt business is a mix of |
| high too fast. | | | | of good and bad... It needs to be left up to the reader |
| A third significant point against is consistency. To run a | | | | to determine. Which side, the good or the bad, has the |
| sales floor effectively you must have consistent lead | | | | preponderance of weight of opinion? |
| flow. With direct response television leads you may | | | | |