Choose to Win or Choose to Lose

Traffic is slow, business is weak, the economy stinksmake excuses than to take control of your own
and banks aren't buying. Repeat this mantra onedestiny. After all, how can it ever be your fault? The
hundred times and see how you feel. I promise youeconomy is so bad and certainly you don't control the
that if you replay this message enough you will believeeconomy.
it as absolute truth and become depressed andThe economy is made up of single micro economies
desperate. No matter what circumstances are presentthat create a larger macro economy. You do control
the choice is simple; you choose to win or choose toyour economy and it starts between your ears. When
lose.you listen to the news and hear that things are not
The one single ingredient that is always present in anygood, do you allow that to be your destiny? After all, if
success story is self determination. You are alwaysyou hear it on the news, it must be true, right.
responsible. You are responsible for the good and youLet me ask you a few questions.
are responsible for the bad, it's just that simple. If youDid you allow your expenses and debt to get too
will allow any excuse for failure no matter howhigh? Did you allow weak processes and accept less
overwhelming the evidence, you have sown the seedsthan favorable results? Did you create an ongoing
for more excuses to follow.relationship based marketing program to your existing
To succeed in good or bad economies takes thecustomers or did you ignore your most valuable asset
exact same ingredients but in tougher times it takeswhich is are your customers? Did you neglect to install
more resolve to keep producing the successfuland enforce daily education? Have you massively
ingredients. Your success or failure is based upon yourself-educated yourself on a daily basis to stay abreast
beliefs and philosophy. If you do not have a beliefof all developments in marketing, technology, social
system to support success and a personal philosophymedia and marketplace changes. Have you created a
of self determination, you are subject to all forces thatmarketing plan based upon measurable direct
cause failure.response media that you continually tweak? Do you
You must create an impenetrable mind; a mind thatallow excuses and surround yourself with excuse
can sustain all attacks of negativity and philosophies ofmakers?
randomness. The dirty truth is that most people do notSuccess is based upon certain fundamental truths.
believe in self determination. Most people are excuseInstall and adhere religiously to those truths without fail
makers and have philosophies of luck and a welfareand you will succeed. Although everyone has
belief system.setbacks, setbacks are not failures and are only
In the United States which is the richest country in thetemporary signs to adjust and plain accordingly.
world with resources and opportunities that can onlyAlways ask yourself, "What's next?" Keep moving and
be imagined by people in some parts of the world,adjusting. Success and failure are ultimately a choice.
people make excuses everyday as to how theyThe choice is yours.
cannot control their own destiny. It is much easier