| My restaurant will be a French-American Bistro called | | | | Introduction: |
| the Brasserie II. The cuisine will consist of French food | | | | There are many relevant facts about the Portland |
| such as Steak Diane, escargots, and Frog Legs | | | | area that will contribute to the success and demise of |
| Provencal. Obviously there will be burgers and deli | | | | my restaurant concept. The most basic most common |
| style sandwiches for customers who don't prefer the | | | | facts surrounding this issue are that the population of |
| French cuisine. There will be a full-scale bar located in | | | | Multnomah County (Portland) is about 650,000. That is |
| the restaurant with some high quality spirits and | | | | not including suburb cities such as Beaverton, Hillsboro, |
| cocktails being served. There is already a restaurant in | | | | and Gresham. |
| Portland named the Brasserie Monmartre. Competition | | | | With the population over half a million plus just in the |
| will be at a high level to convert people to frequenting | | | | city it is important to know the average income of |
| our restaurant. | | | | employed individuals. That figure is averaged out to be |
| Vision: | | | | about $34,500 annually. This fact is obvious that people |
| In about 3 years after opening, I see the restaurant as | | | | will be spending money at the establishment with that |
| becoming a profitable organization. There is no plan of | | | | amount of income. |
| opening a new restaurant anywhere else even after | | | | The plan is broken down into about 6 different |
| the restaurant exceeds its revenue goals steadily for | | | | sub-categories. These factors that influence the |
| some years. Instead, a possible expansion may include | | | | marketing plan are Geological, Socio culture, Political, |
| opening up a new floor to the restaurant depending on | | | | Economic, Global, and Technical. Each of these have |
| the location and the actual building the restaurant is in. | | | | certain opportunities and risks involved that can harm |
| To meet my goals for this concept restaurant, I will | | | | or increase business. |
| want a four year degree in college rather than a 2 | | | | Socio-Culture Environmental: |
| year degree. This will make my background more | | | | The first aspect is the location of the Portland |
| credible to investors. I would like to have more | | | | Metropolitan area. It is located in the Willamette Valley. |
| experience and teaching in marketing and accounting | | | | The Willamette River divides Portland up into two sides |
| to maintain maximum profits in the restaurant. | | | | the East and the West. Climate is very obvious; it rains |
| Uniqueness: | | | | about 35-40 inches each year because we are |
| What makes our restaurant unique is the level of | | | | located in the Pacific Northwest. |
| customer service. An example is calling the customer | | | | Opportunities: |
| by name. This is achieved by looking at the name on | | | | The opportunities of the location are that transportation |
| the check or credit card and remembering it. If there is | | | | of products is cheaper due to the Willamette River |
| a repeat customer, the servers, bartenders, etc. will be | | | | providing a way to ship goods from the ocean to the |
| able to greet that person and call them by there first | | | | city. The rain is not an opportunity, nor is it a risk. |
| name. That will make them feel welcome and they will | | | | Oregonians are accustomed to the constant rainfall in |
| want to return. | | | | the fall and the winter. Another opportunity would be |
| Location will be a major part of the restaurant's | | | | the fact that there are several breweries and |
| success. We will be located near the MAX line. | | | | vineyards surrounding the Portland area. I plan to have |
| Parking is horrible on a Friday or Saturday night. | | | | a bar in the restaurant which will serve wine and beer |
| Customers could use the MAX line as a form of | | | | from these local breweries and vineyards. Since they |
| cheap, reliable, and safe mode of transportation. Also if | | | | are so close, I can avoid high shipping and handling |
| a customer has too much to drink at the bar, they | | | | fees. |
| don't have to worry about driving and receiving a DUI. | | | | Threats: |
| Mission: | | | | There are some minor risks, back in late 1996, the |
| Our Mission Statement: "We will provide the best dining | | | | Willamette River flooded where the waterfront park |
| experience through our customer service. We will | | | | was shut down. Somehow it affects the septic and |
| keep customers and their families wanting to visit again | | | | sewage systems where businesses were hurt due to |
| and again." | | | | the weather. Also when there is minor snowfall, |
| Environmental Analysis of Major Environmental | | | | everybody seems to stay inside their house due to |
| Factors | | | | poor driving conditions. |