| To make your direct mail offer work, you have to | | | | can give them testimonials of previous customers, you |
| have a good sales letter. A strong sales letter is the | | | | can show them the value in terms of cost, and a |
| cornerstone of a rock solid plan and you should invest | | | | whole lot more. |
| time to develop a good one for the product that you | | | | You will stand out in your prospect mind because very |
| are selling. Even though there are 2 other factors that | | | | few business owners go out of their way to help their |
| play a role in your direct mail success, it's the actual | | | | prospects. You will be perceived as someone who is |
| words on the paper that will get you the sales you | | | | helpful and who is really looking out for their best |
| need to stay in business. | | | | interest. This educating of your reader is a great way |
| The other 2 factors that I'm talking about is your mailing | | | | to separate yourself from your other competitors, and |
| list and the actual offer itself. It's pivotal that these 2 | | | | to gain a receptive ear from your prospects. |
| factors are on target so that you don't waste money | | | | Another thing that your direct mail sales letter has to |
| sending your message to a group that won't hear you. | | | | do is to eliminate all barriers that stand in between you |
| This is called "marketing on deaf ears" - if your list is | | | | and your prospect. Your prospects will have some |
| bad, how do you expect to make any money? | | | | doubt in their mind especially if this is the first time that |
| Similarly, if your list is good, but your sales letter can't | | | | you've sent your letter out to them. You have to do |
| convey your prospect to buy, then what is the | | | | whatever it takes to remove this doubt, and one of |
| purpose of it? One of the best things that you can do | | | | the best ways to do it is with customer testimonials. |
| for yourself is to gain an understanding of who it is that | | | | With testimonials, you allow your customers to do the |
| you're selling to. You want to know their wants, needs, | | | | selling for you. Testimonials show that you stand |
| and problems so that you can address them in your | | | | behind your word 100% and that you deliver on what |
| sales letter. | | | | you promise. This is a good way to scare competitors |
| A good strategy for getting your readers interested in | | | | off also and to gain a receptive ear with your |
| your sales letter is to inform them more about the | | | | prospect. |
| problem that they are having. When you educate your | | | | Another thing that you can do to remove doubt is to |
| reader, you remind of their problem and allow them to | | | | offer a guarantee. Letting your prospects know that |
| get roused up for your message. This is a great way | | | | they take no risk is a huge move in removing all doubt |
| to turn your prospects on to your letter and to get | | | | from their mind. All prospects want to know that if |
| them interested into what you have to say. | | | | they wanted to, they can get their money back from |
| When educating your readers, you will want to | | | | you. So give them what they want and they will give |
| mention to them the options that they have available | | | | you what you want - sales. |
| to solve their problem. All winning direct mail sales | | | | All of these tips for making your direct mail sales letter |
| letters does this, and you should position your product | | | | a success is pivotal to your business operations. |
| as the best solution for the problem. You can do this in | | | | Good luck with your direct mail campaign and getting |
| a variety of ways. You can offer comparisons, you | | | | more sales today. |