| Advertising | | | | The higher quality the mailing list, the better your |
| If you are an internet network marketer or own a | | | | chances for success. This is not the place to cut |
| home based business, chances are you have at least | | | | corners with. Determine your specific demographic and |
| wondered about how effective a direct mail campaign | | | | send out requests for estimates from these list |
| would cost and how successful it can be. Keep | | | | brokers. Also ask others in your business if they can |
| reading and I will share some direct mail marketing | | | | recommend a list broker. |
| statistics that can help you decide if this approach is | | | | The second factor in determining costs will be in the |
| right for you and your business. | | | | printing of the mailer itself. To keep costs down in this |
| Investment Return | | | | area, and to ultimately save on postage also, prepare |
| While the costs of a direct mail marketing campaign | | | | a relatively short, sleek and to-the-point mailer then get |
| may seem high at first, your overall return on that | | | | some printing costs estimates. Color, glossiness and |
| investment should be considered first. For example, if | | | | the paper you choose will all go into determining how |
| you send out a thousand mailers and get twenty leads | | | | much you will pay. |
| in return, what would that mean to your bottom line? | | | | Finally, the postage costs which will likely be the |
| Considering that for most network marketing | | | | greatest expense over all. Look into the reduced price |
| businesses even a single lead could potentially cover | | | | packages the postal service offers for direct mail |
| the cost, the direct mail marketing statistics begin to | | | | campaigns. Postage can cost as little as thirteen cents |
| look a little brighter. By calculating the minimum number | | | | per mailing. |
| of leads you'll need to make the investment worth | | | | Save Your Pennies |
| while you'll be able to make a more informed decision | | | | The direct mail marketing statistics may seem a little |
| on whether to do a bulk mail campaign or not. | | | | costly up front, and they can take a big bite out of |
| Marketing Costs | | | | your business' budget. However this remains one of |
| First you will need to purchase a targeted mailing list. | | | | the most effective forms of marketing for small |
| These lists are available from direct mailing list brokers. | | | | businesses today. Develop your goals and put money |
| For each thousand mailing addresses, you can expect | | | | aside each week to save for your campaign. Ask |
| to pay anywhere from US$20 to US$200. However, | | | | around and find out what's worked, and what hasn't, |
| as with anything, you get what you pay for. | | | | for fellow business owners. |