| At some point most small or new businesses decide | | | | a.2% response rate might be average for your |
| to try a direct mail marketing program. Direct mail is | | | | industry and still a very good response rate. Keep in |
| one of many ways for a business to market their | | | | mind that these Direct Mail Statistics are the industry |
| product or services. One of the first things you need | | | | average. |
| to consider are the Direct Mail Statistics and before | | | | A good way to figure out what kind of response rate |
| you embark on a direct mailing campaign you need to | | | | your looking for is to figure out what your break even |
| estimate what your typical response rate should be. | | | | point is going to be. This is the percentage of sales |
| It can be very hard to estimate what the response | | | | achieved from the direct mail campaign that will be |
| rate might be on some campaigns, so it is helpful to | | | | needed in order to cover the costs of the mail |
| keep in mind what the industry average is. The industry | | | | campaign. If your break even point is too high you |
| average response rate is around 2.6%. Keep in mind | | | | might want to reconsider doing the campaign or |
| though that is just an average. If you count on getting | | | | maybe changing things to make it cheaper. Direct |
| a response rate of 2.6% you might be really | | | | Mail Statistics won't help you figure out your own |
| disappointed when your response rate is possibly as | | | | break even point, but they can help you decide if your |
| low as.2%. Also take in to account your product or | | | | campaign might be close to the goal of breaking even. |
| service. If you have a high-end product or service then | | | | |