| With all the hype today about internet marketing it | | | | offered. This idea has been very successful for some |
| seems "snail mail" has gone the way of all the earth. | | | | and does not violate any laws, especially if the kit is |
| Stamps are now 44 Cents for a single letter and the | | | | free or requires only the cost of mailing. This is of |
| cost of the envelope and inserted material can be an | | | | minimal risk to the recipient and most of these offers |
| additional 20 to 30 Cents! It's no wonder so many are | | | | allow for a trial period. Frankly, if there were no trial |
| turning to Internet Marketing to get the word out. Direct | | | | period offered, I would run from this kind of offering |
| Mail on the other hand may still be an effective tool to | | | | also! It is much easier to send a kit back than it is to try |
| market goods and services. According to Wikipedia | | | | to get your money back on a so-called "money back |
| "The delivery of advertising mail form a large and | | | | guarantee." It takes a very organized and detailed |
| growing service for many postal services, and direct | | | | business to track and properly reply to direct mail |
| mail marketing form a significant portion of the direct | | | | marketing. There are no auto responders, no click |
| marketing industry." It seems either direct marketing is | | | | tracking and only mechanical automation. The cost of |
| keeping the postal service alive or that the postal | | | | qualified leads far exceeds that of internet-obtained |
| service is keeping direct marketing alive. | | | | leads and takes much more time to produce. |
| Recently mailed packets I have received contain | | | | Web-based business on the other hand could take a |
| multiple ads, coupons and a sales letter promising | | | | lesson from the ma-and-pa businesses using snail mail |
| rewards of up to thousands of dollars by merely | | | | to drive business to their front door. There are still |
| mailing a little money to the person whose name | | | | many people out there without computers or |
| appears last on the list. Some even make the claim | | | | connections to the internet that have money to spend. |
| that it is perfectly legal...wrong! This is a chain letter and | | | | In spite of marketers creatively filling their mail boxes |
| is specifically prohibited by law. I suppose one could do | | | | with "junk mail," they still enjoy getting mail in their mail |
| this with recipes or love letters, but when it comes to | | | | box and many of them read it! |
| cash or money, turn tail and run! There are other ways | | | | In spite of the many consumers without computers, it |
| to make money legally. | | | | seems to make more sense today to market to ten |
| Also in several direct mail offerings, kits or packets of | | | | thousand prospects for $10 online rather than spending |
| information on "how to" become successful are | | | | $7,400 for 10,000 mailings. You be the judge. |