| If there's one skill you need to become proficient at in | | | | usually also a good business writer; but the reverse |
| your marketing it's Direct Response Copywriting. Even | | | | usually isn't true, unless the business writer has |
| if you don't want to write your own copy and you | | | | consciously studied Direct Response Copywriting |
| choose to hire a pro, then you still need to be able to | | | | techniques. Bear in mind what I say about copy not |
| recognise what makes copy "good." | | | | being the be-all and end-all of your marketing, but also |
| Why? | | | | don't make the mistake of thinking technically good |
| So you don't get ripped off by an unscrupulous | | | | writing is also good sales copy. |
| charlatan or someone just not qualified for the job. It | | | | It ain't necessarily so. Compelling sales copy uses |
| happens (and I've seen it happen -- £4,500 ($9,000 at | | | | certain words, constructs and patterns to get people |
| the time) for copy which was ineffective and frankly | | | | to respond to it. It's written to a well known, tried, |
| amateurish. Ultimately results tell you how "good" the | | | | tested and proven formula (the AIDA formula). And |
| copy is, of course, but there are some hard and fast | | | | the pieces have distinct elements that must be present |
| rules you should follow before you test. In the end you | | | | to make the sale happen. |
| do what works for you, but start out with the basics. | | | | Anyone Can Learn To Write Good Sales Copy! |
| What is Direct Response Copywriting? | | | | The good news is anyone who can write at all can |
| In your case, as a business owner, it's simply writing to | | | | learn to become at direct response Direct Response |
| communicate with your prospects, customers and | | | | Copywriting. You can learn the words, the constructs, |
| clients. And there are two kinds of copywriters: there | | | | and the patterns -- they're all learnable skills. You might |
| are direct response copywriters (like me), and business | | | | not become the next Gary Halbert, but you can easily |
| copywriters (most often called "business writers"). | | | | put yourself in the top 5% of business owners just by |
| What's the difference? Huge. | | | | putting the tips I share with you here and on my blog to |
| A good business writer can write in an intelligent and | | | | work for you. |
| engaging way and convey information. Their job is to | | | | Copy, when it comes down to it, is a way for you to |
| inform and educate. A direct response copywriter, on | | | | communicate with your prospects, customers, and |
| the other hand, not only intelligent and engaging, and not | | | | clients. At its finest it's a way for you to persuade |
| only informs and educates... but if he's any good... then | | | | them to give you money, a salesman in an envelope. |
| he sells stuff, too. | | | | Effective Direct Response Copywriting is a skill you |
| Don't Let Business Writers Write Your Sales Copy! | | | | can and should learn. |
| In my experience, a good direct response copywriter is | | | | |