| I've always been impressed with those who could sell | | | | are not prospects, you can wisely invest more time |
| a volume of product or build huge downlines. You've | | | | with those that are. They are your hottest prospects. |
| seen it. It looks like some sort of magic. But is it really? | | | | The result is more sales and a bigger downline. |
| I imagine this really frustrates you - seeing another do | | | | And who knows, maybe later those that weren't |
| the same activities yet see greater results. I used to | | | | interested will change and suddenly be a prospect. But |
| be stumped with this until I discovered their secret. | | | | until they do, please don't spend your valuable time |
| They aren't doing the "same" activities. | | | | trying to turn them into one. |
| Those that succeed in direct sales business do | | | | You will need to develop some marketing skill. |
| something different. And I'm going to let you in on one | | | | Marketing can be described as all the ways you get |
| thing you can learn and imitate. | | | | your message out there so you can attract prospects. |
| No one is your prospect, either for your product or | | | | It's a skill to learn the tools and methods of marketing. |
| your business opportunity until they are "actively" | | | | Let's start with talking about an awareness. The |
| seeking what you have. I will say that again. You don't | | | | awareness is that you are marketing so those that |
| have a prospect until you are sure the person is | | | | have a need or problem you can solve will hear about |
| "actively" seeking your product or your business | | | | you. And you will then have more prospects that |
| opportunity. | | | | become customers and business partners. |
| You can breathe a sigh of relief. It is a huge relief to | | | | You cannot proceed to sell until your marketing has |
| know you don't have to work yourself to death to try | | | | brought you some prospects to sell to. It's the only |
| to sell to someone that isn't interested. That just | | | | way to do business. Otherwise you spend too much |
| enormously cut down the time you spend selling. | | | | time with no results. It's not your lack of sales skill. You |
| That is what marketing is for. You want to attract | | | | are just talking to the wrong people much of the time. |
| prospects that are actually looking for a solution to a | | | | What are you looking for? You are looking for |
| problem. And that solution happens to be your product | | | | prospects. A prospect is someone "actively" seeking |
| or business opportunity. Can you see how futile it is to | | | | what you have. The key word is "active". They are |
| waste your valuable time with someone who isn't | | | | searching, reading ads, asking friends for |
| really a prospect. Why? Because they aren't aware of | | | | recommendations. And then they see what you are |
| having any need or problem related to what you have. | | | | offering. It works. Your message makes sense to |
| You might think at first that you are ignoring a huge | | | | them and if they see that your product is the solution |
| pool of possible customers. Nope. It's not the case. | | | | they have been seeking, there's a good chance you |
| When you stop wasting all that time with people who | | | | can close the sale. |