| Have you ever wondered what keeps your reader | | | | opening paragraph in your product description page, |
| glued to the page when they start reading your article, | | | | setting a scene would be a great choice to start the |
| or your product description on your web page? If yes, | | | | opening paragraph with. "Imagine yourself just finishing |
| this article will answer this question for you by giving | | | | cutting up the raw chicken for the delicious family |
| you two useful styles you can use to start your article | | | | dinner. You are ready to dispose of the leftover bones |
| and keep their attention glued to the page. Writing an | | | | and skin. With your hands full, you look toward the |
| engaging opening paragraph is second only to writing | | | | trash can. You come a bit closer, and the lid pops up |
| an attention-grabbing title in guaranteeing more readers | | | | automatically." Not only have you set a great visual |
| to get all the way to the bottom of your article or | | | | scene in this example, you have put the reader straight |
| product description page. The two engaging opening | | | | in the middle of it. This way, with not much of a shock, |
| styles are: Ask a question and Set a scene. | | | | you have engaged the reader slowly but surely. |
| Ask a Question | | | | Before they know it they are in the scene you set, |
| When you start your opening paragraph with a | | | | and they are engaging with the product you are |
| question, you instantly induce a shock in your reader. | | | | describing, and receiving the benefits of the product. |
| Having read the question, the concluding question mark | | | | From that point on, they are not very far from hitting |
| gives them a pause. It feels like they are being asked | | | | the buy button. The scene they are a part of and the |
| the question personally. The question of course has a | | | | benefits they can see themselves enjoying are just |
| lot to do with the title and the rest of the article or | | | | too irresistible to pass up. |
| product description and is thus highly relevant. So the | | | | So there you have it. Two engaging ways to start |
| reader becomes instantly engaged and regardless | | | | your article or a product description opening paragraph. |
| whether they believe they know the answer or not, | | | | Now that you know them, go back and look at the |
| they will want to know what your answer is. An | | | | product description pages you wrote. Does any of |
| opening paragraph of a product description page could | | | | them start by asking a question? Does any begin with |
| ask a question like that: "Did you know that a kitchen | | | | setting up an engaging scene? If not, use these |
| trash can is the most frequently used piece of furniture | | | | opening paragraph styles in your next product |
| in the American homes?" Then you can spend the | | | | description page or article. If you want more of a |
| rest of the paragraph building up and answering the | | | | shock to start, ask a relevant question. And if you |
| question. At the same time, you have primed the | | | | prefer a more gentle approach, start with setting up a |
| reader to think about purchasing a better quality | | | | scene that includes your product instead. Either style |
| product. | | | | will engage your reader and attract them enough to |
| Set a Scene | | | | read your article or product description page all the |
| If you would prefer a less direct and challenging | | | | way to the call to action. |