| All hail the arrival of Google Instant! | | | | Does this have an impact on search engine |
| What is Google Instant? | | | | optimization? |
| Google Instant is an additional or enhanced search | | | | Unlike the belief of many analysts, Google does not |
| feature which shows search suggestions as you type. | | | | believe Google Instant is going to affect SEO. |
| Before now, to get search results, you had to press | | | | Many analysts believe that while single keyword terms |
| "enter" at the end of your search query,. | | | | optimization is likely to get a boost, they see it as a |
| With this enhanced search feature, you are literally | | | | death note to long-tail keywords. |
| guided by these suggestions as you type and you do | | | | To these analysts, it also symbolizes a support to |
| not have to press the return key, as search results | | | | certain established brands whose brand names are |
| appear as you type and changes accordingly as you | | | | now expected to be suggested by Google Instant as |
| proceed until you reach your final search destination, | | | | soon as certain single or few letters are typed into the |
| when the search results remain permanent. | | | | search box. |
| One of the reasons behind and benefits of this | | | | Many other analysts however believe that it is the |
| enhanced search feature as touted by Google, is an | | | | manner of carrying out search engine optimization that |
| expected reduction in search time. A study of time | | | | will alter. To these other analysts, there now has to be |
| spent during the search process had in fact confirmed | | | | a concentration in terms of optimization on the long-tail |
| this thinking. | | | | keywords within search suggestions revealed by |
| A further confirmation is that the time spent in reading | | | | Google Instant as these are going to get a boost while |
| is much shorter than in typing such that search users | | | | many other unrevealed(by Google Instant suggestions) |
| can glance much faster at the search suggestions and | | | | may gradually go into extinction. |
| utilize them at greater speed than they would, had | | | | Google Instant is still optional and you have the choice |
| they had to type search terms to the end. | | | | to switch off this feature by either going to the |
| Since many users of this enhanced search feature will | | | | preferences page to effect this or by clicking a link on |
| have to pause to consider the suggestions presented | | | | the right of the search box. |
| to them as they type, i strongly think this might in fact | | | | The buzz about Google Instant is all about the |
| slow down the search process, quite contrary to | | | | blogosphere. |
| Google's thinking. | | | | |