| Tennis Games, King Federer and Nadal are swing | | | | is really a marketing wisdom. |
| fierce battle, the television cameras to capture their | | | | |
| close-up, sweat soaked clothes, the flash is a symbol | | | | "Since 2006, we have invested heavily in an |
| of China's sports brands - Erke (ERKE). | | | | international women's tennis tournament Touzi Series |
| | | | | title parties and events business, after years of hard |
| This scene certainly for many tennis fans | | | | work, we found that tennis is a very strong growth, |
| impressed. The summer of 2009, with the success of | | | | gross margin relative to other sports products high |
| the Chinese sports brand Erke Hands On Shanghai | | | | market. like a basketball and some movement has |
| ATP1000 Masters, a tournament official apparel | | | | been quite common in the country, sporting goods |
| partner, which will happen in the next five years time | | | | equipment market matured, the development of space |
| been staged. | | | | is not great. tennis in China is in rapid development of |
| | | | | the domestic market, there are affect the business of |
| May 5, 2009, ATP 1000 Tennis Masters in | | | | professional equipment, very few. "Erke Group |
| Shanghai, and is permanently settled. Scarcity of | | | | Executive Vice President, Executive Director Wu |
| sporting events after the Olympics the Chinese sports | | | | Rong Zhao true to the" advertisers "magazine to |
| brand exercise the sense of smell, how rare | | | | explain their marketing thinking. |
| opportunity to be missed? Thus, a fight broke no | | | | |
| smoke in the beautiful Huangpu River. Vs. peak after, | | | | Of course, if you think that sports marketing is |
| the final winner is the one that looks very roots of the | | | | only one player clothiers on the logo, only one or a few |
| brand - Erke. | | | | stars of the endorsement, then you are wrong. Sports |
| | | | | Marketing in the eyeball economy, if only to stay on, |
| Chinese TV viewers must all remember the | | | | then the sports marketing will not attract as |
| phrase resounding slogan - TO BE No. 1, is the slogan | | | | Coca-Cola, Nike and other such marketing giant eyes. |
| of phrase seem to help Erke roots rapidly from many | | | | How to sponsor sporting events, resources should be |
| sports brand stand out, get the majority of recognition | | | | integrated to create a strong communication campaign, |
| of young consumers. Today, the spirit of a grassroots | | | | with the target consumer to establish a stable |
| campaign on behalf of brands such resolutely took the | | | | interaction depth is where the magic of sports |
| sponsorship has always been called the noble sport of | | | | marketing. With sports marketing and achievements, |
| tennis tournament? Questions to reporters, Erke Brand | | | | many companies, but equally, there are many cases of |
| Management Centre Zhengli Ting said that it does not | | | | failure. Sports marketing is a system which needs to |
| conflict, in fact, has been the development of Erke goal | | | | get down to tolerance, operating slowly. |
| is to do international business, success as the official | | | | |
| Shanghai ATP series partner is Hong Star Park as | | | | Currently, Erke is in full swing nationwide trials |
| part of an international strategy, ATP Masters degree | | | | and caddy caddy fashion design contest, the caddy is |
| in international scale and coverage of events are | | | | fully trials "Shanghai ATP1000 Masters" tailored. Erke |
| generally difficult to match, for the promotion of | | | | the hot start this event, one thing go all out to select a |
| international strategy Erke brand meaning is | | | | group of enthusiastic young tennis tournament for the |
| self-evident. | | | | Masters in waves, and secondly also in tennis to seek |
| | | | | another breakthrough. |
| In fact, from the last few years the | | | | |
| development of tennis in China is not difficult to | | | | Meanwhile, around the event, Erke also "The |
| understand Erke our current choice, with the rise of | | | | Prince of Tennis 2" and "Ruili" fashion magazines |
| China's Jinhua in tennis, the old aristocratic movement, | | | | carried out implantation of in-depth cooperation. Next, |
| has been more and more ordinary Chinese acceptable | | | | Erke will also launch a series of successively for the |
| to the people, settled in this year's ATP Masters | | | | brand line marketing communications activities such as |
| Shanghai is actually the best example. Packed stadium | | | | sponsor of tennis tournament in Guangzhou and other |
| and television media such as CCTV viewing statistics | | | | major domestic sporting events, and tennis clubs |
| also show tennis to our market potential in China, | | | | around the league and so held. |
| therefore, at this time to participate in this event which | | | | |