| Apple, Disney Studios, Warner Brothers, NBC | | | | companies and Hollywood would have to adapt |
| Universal,Amazon and even George Lucas herald a | | | | sooner or later to the new digital age, of production |
| change in the way movies are made and ultimately | | | | and distribution. When asked about file sharing and bit |
| delivered to the public. | | | | torrent specifically Lucas stated that it would be the |
| Apple in recent days has attempted to stake a claim | | | | future of Hollywood and that Steve Jobs and others |
| on the movie download market by striking a deal with | | | | had already grasped that concept. |
| Disney Studios to deliver movie down loads. Earlier this | | | | The major retailers of DVDs, such as Walmart and |
| year Warner Brothers announced an agreement with | | | | Target have communicated to the Hollywood studios |
| the software firm Bit torrent to enable movie | | | | that they will not sit still for downloads that would be |
| downloads to your computer. Bit torrent's software | | | | cheaper than the DVDs they sell. Apple has been |
| application has long been the choice of peer to peer | | | | responsive and is said to be discussing an agreement |
| file sharing pirates because it allows fast downloads of | | | | on the pricing of down loads from it's itunes site. |
| large files and uses very little bandwidth. | | | | As usual the big players are attempting to control how, |
| Last week Apple together with Disney studios jumped | | | | where and at what price the next generation of |
| into the movie down load market and offered two key | | | | movies will be delivered to the public. All the major |
| features to it's movie download service. First it uses | | | | players want to control the delivery process but the |
| the ipod as the device for downloading. Second, | | | | time for that has passed. George Lucas himself said |
| knowing that the ultimate viewing choice for movies | | | | that with web sites like Youtube, film makers can |
| for the public will be the television or home theatre. | | | | show case their talent and deliver it to the public very |
| Apple indicates it will introduce a set top box to work | | | | cheaply, they don't need a Hollywood Studio. |
| with the TV thus bridging the gap between internet | | | | Using the internet as a proving ground for content |
| delivery and end user's desired viewing choice. | | | | creation and distribution has finally come of age now |
| This puts Apple in a position to capture a middleman | | | | that high speed internet access is so wide spread. So |
| role and to make money on a device to ease the | | | | get ready Hollywood change is coming like it or not. |
| process between the down load and final choice of | | | | Want to find out about <a rel="nofollow" |
| viewing medium. But Bit Torrent is already working with | | | | onclick="javascript:_gaq.push(['_trackPageview', ' |
| Warner Brothers and will probably leap frog Apple's | | | | outgoing/article_exit_link']);" href=" wheezing</a> |
| device sooner or later by allowing direct downloads to | | | | and <a rel="nofollow" |
| your TV receiver, fast, high quality and immediately | | | | onclick="javascript:_gaq.push(['_trackPageview', ' |
| playable using a high speed cable line to do it. And to | | | | outgoing/article_exit_link']);" href=" cats</a>? Get |
| go with this instant down load will be the option to burn | | | | tips from the <a rel="nofollow" |
| to a DVD or store the movie on the hard drive of your | | | | onclick="javascript:_gaq.push(['_trackPageview', ' |
| tivo box or similar device. | | | | outgoing/article_exit_link']);" href=" Cat</a> |
| George Lucas in an interview with CNBC earlier this | | | | website. |
| year and again last week stated that the movie | | | | |