| You only have a few seconds to catch your reader's | | | | 4. Time Sensitive: Give time-sensitive information such |
| attention and you know you need to increase your | | | | as coupons and discounts your client/members can |
| opening rate of your newsletter. So how do you | | | | use right away. An example is '2 Days Only' sales or |
| accomplish both and still comply with the CAN-SPAM | | | | service. |
| Act? You've got one valuable newsletter and its | | | | 5. Insert a Benefit: These are real attention-getters and |
| purpose is to convey information you deem profitable | | | | may also fall in line with a free give-away. An example |
| for your clients, members, and/or prospective business | | | | may be a '2 for 1 or a BOGO' (Buy One Get One) |
| clients. In this printed report (your newsletter) you | | | | offer. |
| possess the means to build credibility for yourself and | | | | 6. Branding Consistency: In the 'From' line be consistent |
| your business, but they must open that email to gain | | | | with your branding in regards to your company, your |
| the benefits. | | | | name, your service, or your product. |
| Following are eight points that focus on the two most | | | | 7. Character Limit: Maximum 'Subject' line should be 50 |
| important features of your email newsletter for | | | | characters and that includes spaces. Less is better; |
| increasing your opening rate. These two features are: | | | | make it too long and the search engines will chop most |
| the 'From' and the 'Subject' lines. Use them wisely. | | | | of it off. |
| Increase Your Opening Rate of Your Newsletters: | | | | 8. Be Generous: Do some give-away, not all your |
| Eight Important Points | | | | members may be looking for a freebie, but they may |
| 1. Be Honest: On your 'Subject' line this is topmost. | | | | know someone who may benefit from your product |
| Deliver in your newsletter what you promise in your | | | | or service. |
| 'Subject' line. Make no excuses and you gain respect | | | | Retaining your loyal membership, gaining the trust of |
| and credibility. | | | | prospective clients, and increasing your opening rate of |
| 2. Never Use All Capital Letters: Use of all capital | | | | your newsletters are very important to your business. |
| letters in your 'Subject' line looks very immature (it's like | | | | So whether your Newsletter applies to your clients, |
| yelling), besides, spam filters are more likely to pick it up. | | | | members, or prospective clients interested in your |
| 3. Avoid Punctuation: Use of punctuation looks very | | | | services, you could invariably increase your rate of |
| unprofessional and is a character space waster, | | | | having those letters opened by following the above |
| especially those exclamation points. Choose your | | | | mentioned, eight simple, yet important points. |
| words wisely. | | | | |