| Remember the theme song from Rocky, theme song | | | | you apart from everyone else. What special talent, |
| from Bonanza, theme songs from your favorite | | | | ability or experience do you possess which will entice |
| commercials? Theme songs are brands; these are | | | | people to choose to work with you? Everyone has |
| unique identifiers of a specific product, person or | | | | something they do better than everyone else. Find |
| production. | | | | your special niche. You have something to contribute. |
| Sports fans wear the team colors of their favorite | | | | Maybe you are an excellent writer. Perhaps your |
| team. One man in Michigan was such an avid fan of | | | | special field of knowledge and interest is computers. |
| University of Michigan that he actually decorated his | | | | Web design may be one of your attraction points. |
| Christmas tree in maize and blue. Team colors | | | | Your branding may relate to your former career. |
| represent another way of branding. | | | | Former corporate executives speak the language of |
| Companies use colors to brand themselves. IBM was | | | | experience of other executives; develop your brand |
| noted as Big Blue. Colors in the logo identify specific | | | | around attracting those who relate to your |
| companies. Cascade comes in a green box; Ivory | | | | background. A former marine focuses on attracting |
| soap arrives wrapped in a white cover with blue | | | | other marines; they identify with similar training and |
| writing. Colors form an image in our mind of a | | | | mindset. One truck driver started writing articles about |
| company or product. | | | | long haul problems; he speaks to the pain of other |
| Logos are another identifying factor. Big G forms the | | | | truck drivers who also want to be off the road and at |
| association of General Mills. The letter L in a circle on a | | | | home with their families. |
| vehicle represents Lexus. Automobile manufacturers all | | | | Develop your personal brand, your unique selling |
| have a logo which identifies the company. Branding is | | | | position. There is something special about you which |
| critical. | | | | attracts others to work with you. Every entrepreneur, |
| Comedians have a tag line which brands them. When | | | | company and individual performer seeks their special |
| you hear the line, "Take my wife, please," you | | | | niche. You have often heard the expression, "get rich in |
| automatically associate the name Henny Youngman. | | | | a niche." Identifying and promoting your individual brand |
| Henny was the king of the one liner. Rodney | | | | represents step one in your marketing and business |
| Dangerfield coined the line, "I don't get no respect." | | | | plan. |
| Avis car rental capitalized on being number two by | | | | Home based businesses such as network marketing |
| saying they try harder because they are number two. | | | | and MLM entrepreneurs are even more concerned |
| Enterprise car rental focuses on the customer service | | | | with branding because their product is identical to |
| of personalized pick up and delivery. | | | | everyone else in the same company. Does that mean |
| Branding comes in many forms. Logos, music, colors | | | | it is impossible to create a niche for yourself in |
| and one liners are all forms of branding. Every speaker, | | | | network marketing or MLM? Absolutely not. |
| writer, performer or business person adopts their own | | | | Developing yourself as an individual brand, an individual |
| individual style and market niche. Identifying and | | | | leader becomes even more important in home based |
| monetizing your brand becomes your unique selling | | | | businesses. |
| position. Advertising frequently refers to this as your | | | | Every actor and actress seeks something which sets |
| USP; your unique selling position identifies you and | | | | them apart from all of the others. This same principle |
| differentiates you from everyone else. | | | | applies to every entrepreneur and every business. Find |
| Identifying and promoting yourself is critical. Think about | | | | your brand. Identify your unique selling position and |
| your strength, your individual qualification which sets | | | | promote it consistently throughout all of your marketing. |