| There is no hiding the fact that when opening a dollar | | | | · Neighboring businesses and nearby competition. |
| store your store's location can literally make or break | | | | When opening a dollar store it is important to examine |
| your business. Yet there are so many considerations | | | | the businesses in the surrounding area. Having other |
| entering into the decision about the right location. While | | | | established, success retailers who cater to your target |
| you must examine every aspect of each location | | | | demographic provides a positive signal about sales, |
| under consideration, how can a location ever be | | | | dollar store profits and your business prospects. |
| considered to be perfect? Which of the criteria can | | | | Gaining early traffic for your store will be much easier |
| you sacrifice but still achieve dollar store profits? How | | | | as well. |
| can you make up for shortcomings when they do | | | | · Number of targeted shoppers in the immediate area |
| exist? The list goes on and on. Some would-be | | | | Check the population and demographics for the |
| entrepreneurs may actually opt-out from starting their | | | | surrounding area as a part of your fact-finding and due |
| business just because location is so important and | | | | diligence. Having a good sized population of targeted |
| they feel there isn't a perfect location in existence. | | | | customers in the immediate area is just one more hint |
| Read on as I review some of the most important | | | | that this is a location to seriously consider. |
| location considerations. | | | | · Signage |
| · Size of the space under consideration | | | | Examine the current space allowed for business |
| Make sure the space provides required square | | | | signage. If it is inadequate negotiate signage allotment |
| footage for not only the sales floor, but also an office | | | | as a part of your lease. Remember to obtain required |
| area, employee areas if needed, and receiving and | | | | approvals and permits early-on as well. Signs add to |
| back stock storage space. Inadequate sales floor | | | | the visibility and name recognition of your business. |
| space likely means lower sales and dollar store profits. | | | | · Parking lot entrance and egress |
| If there are plans for a quick expansion make sure the | | | | It seems like such a small factor, yet ease of parking |
| required extra area is available without requiring all the | | | | lot entrance and egress is a big deal for those opening |
| costs, labor and business rebuilding associated with a | | | | a dollar store. Your shoppers will make quick trips to |
| complete store relocation. | | | | your store. They need fast entrance and exit so they |
| · Amount of fix-up required | | | | can resume their day. |
| Not only do upgrades, refurbishing, and other fix-ups | | | | · Number of parking spaces and even their relative |
| cost money, but this work can often significantly delay | | | | proximity to your store |
| your store grand opening plans. If repairs are required | | | | Your dollar store profits and success depend on |
| clearly negotiate who does what and a timeline for | | | | drawing huge crowds of shoppers. Make sure you are |
| completion with your landlord. | | | | set for success by having an adequate number of |
| · Traffic counts and visibility | | | | parking spaces. Just as your shoppers look for easy |
| Traffic is one of the basic, core considerations when | | | | entrance and exit from the parking lot, so too they look |
| opening a dollar store. You are entering a high volume | | | | for parking that allows quick, easy movement to and |
| business and traffic is required. High traffic counts with | | | | from your store. As a result those parking spaces |
| clear, easy visibility brings you closer to a true | | | | need to be right in front of your store. |
| prospective site that will provide dollar store profits and | | | | To your success when opening a dollar store! |
| success. | | | | |