| Getting your direct mail letters opened and read can | | | | you intended prospects get your piece of mail, he is |
| be a challenging thing to do. If you've never really put | | | | sorting it out over a dumpster. This is how you have to |
| much thought into getting your letters opened, then | | | | portray your reader with your envelope. |
| maybe you should. In this article, we will take a look at | | | | He is sorting out his mail and is looking for only the |
| some tips that you can use to get your direct mail | | | | ones that he seems relevant. If he receives an |
| letters opened so that you can have a good | | | | envelope with a live stamp on it, then more than likely |
| conversion rate for your campaign. | | | | he will open it and read it. This is profound implications |
| I know I said that getting your letters opened was hard | | | | because this one factor alone can increase your |
| but another thing that you have to keep in mind is | | | | response rates of your direct mail campaign. |
| getting them delivered. Believe it or not, the mail man | | | | Another thing that you can do to improve your |
| throws out alot of the mail that they perceive as being | | | | chances of success is to use a plain envelope. Don't |
| junk mail. So you should do whatever it takes to make | | | | use an envelope that has a window on it. This kind of |
| your mail seem like relevant mail. | | | | confuses your prospect because he has no idea what |
| One easy way to do this is to use a real live stamp on | | | | the message inside is all about. So he will more than |
| your envelope. A live stamp shows that you took the | | | | likely open your mail out of curiosity. And isn't that what |
| time to put it on there personally and it conveys a | | | | you want - to have your letters opened? |
| message that it is personal. When you put a label on | | | | Another thing that you can do is hand address your |
| your envelopes, it screams bulk to both the mailman | | | | prospects name in blue ink. This takes the |
| and the intended recipient. And when the mailman's | | | | personalization effort to another level. It conveys the |
| sack gets heavy, what mail do you think he will throw | | | | message that it is personal and relevant, and that they |
| out first? That's right, the bulk mail. | | | | should open it now. A prospect will stop what they're |
| You should never mail your letters out via bulk rate. | | | | doing just to open an envelope like this - this is why it's |
| Bulk rate will end up getting your letters sent into the | | | | so effective. |
| dumpster. And this can be from the mailman or even | | | | If you want to have the most success with your direct |
| your prospect. | | | | mail campaigns, then you will follow the tips listed in this |
| To get the best kind of return from your direct mail, | | | | article. |
| use a live stamp as I mentioned above. A live stamp | | | | Good luck with your direct mail campaign and getting |
| will cost a little bit more but it is virtually guaranteed to | | | | the success that you desire. |
| get your message to your intended recipient. When | | | | |