| I picked up the ringing phone the other day. "Hello?" I | | | | they're expecting their sales leads to say "no". |
| said. Then I sat in shock as I heard on the other end, | | | | So, you're asking me, if that's not the case, what is the |
| "Hello, my name is Jim and I'm calling from XYZ Co. | | | | purpose? |
| We are a full service communication provider and | | | | Telemarketing requires patience and should be aimed |
| we're offering clients a very special promotion on our | | | | at opening a dialog, not just making a quick sale. The |
| satellite television services. If you sign up with us today | | | | aim is to generate interest; to whet the appetite; create |
| you can receive our full service for just $25.00 a | | | | interest; and to develop a little intrigue. Ultimately, the |
| month for the first three months. What's more you | | | | purpose of your opening dialogue is NOT to try and |
| won't be charged a sign up fee. | | | | sell the product. The purpose of the opening dialogue is |
| Now before you say 'no' I'd like to take a moment to | | | | to get the customer to say three simple words: |
| remind you about all the great features of our | | | | "Tell me more". |
| service..." He went on and on and on and didn't give | | | | So when you are faced with outbound telemarketing - |
| me the opportunity to say a single word. Finally, he | | | | a list of business sales leads numbers to dial, and |
| took a breath and I was able to decline the offer. | | | | you're just getting ready by crafting the opening |
| Jim of XYZ Company (the names are changed to | | | | dialogue, what do you put at the beginning? The |
| protect the guilty!) shares a misconception among | | | | answer is simple: just enough to have them say to |
| many telemarketing services professionals about the | | | | you, "Tell me more." |
| purpose of the opening dialogue. | | | | Here are some examples that Jim could have used on |
| This article is going to talk about what that opening | | | | me:o"Did you know that you're not getting all the |
| dialogue is for. Note that it doesn't matter if you are | | | | channels you could be getting?"o"Did you know that |
| working for individual sales leads or business sales | | | | you're paying too much for television?"o"Did you know |
| leads, this truth remains the same. | | | | that the average home pays $3 per channel per |
| Telemarketing services opening dialogue? | | | | month. I can show you how to pay half of that." |
| Many people assume the opening dialogue should be | | | | Inbound and outbound telemarketing services could be |
| like a Gatling gun: firing off all your bullets at once in the | | | | one of the most profitable ways to increase your |
| hopes that one or two will hit the target. It's ineffective | | | | sales leads. |
| and, like Jim's opening dialogue, almost comical! It gives | | | | Whether you're dealing with housewives or mechanics, |
| the impression that the telemarketing "professional" | | | | students or CEOs, personal sales leads or business |
| doesn't care about the sales leads' time. | | | | sales leads, you only want to accomplish one task with |
| Why is it like this? It's because many people feel that | | | | your opening dialogue: get them to say three little |
| they have a bunch of things they need to say and | | | | words to you... "Tell me more. |