| Are you currently doing direct mail? Are you seeing | | | | names were non-existent anymore. Do yourself a |
| the results that you were hoping for? If you aren't, then | | | | favor and pick your list carefully. It can mean the |
| this article will be of some use to you. Inside of this | | | | difference between an ineffective campaign and a |
| article, you will learn some tips that will allow you to | | | | campaign that makes you a lot of money. |
| have as much direct mail success as possible. As you | | | | 2) The offer |
| already know, there are certain aspects of your direct | | | | Your actual offer should be good. Ideally you want to |
| mail campaign that has to be taken into consideration. | | | | provide a lot of bonuses and pack on the value so |
| These aspects are known as: | | | | that your prospect can get a good idea of what it is |
| - Your list | | | | that they are receiving. One of the best ways to put |
| - Your offer | | | | together a good offer is to gain an idea of what your |
| - Your sales letter | | | | prospects are looking for. When you know what they |
| All 3 of these components can make or break your | | | | are looking for in a solution, you can tailor your bonus |
| campaign, and it's important that you know how to | | | | items to meet the individual needs of your prospects. |
| make each of them work in your favor. Let's take a | | | | Adding bonuses will only help to increase the |
| look at the first aspect and see how you can make | | | | perceived value of your package. People like free gifts, |
| that work for you. | | | | and giving them bonuses is something that they will like |
| 1) The list | | | | to see. Let's take a look at the last component of a |
| Your list is very important. Who you're mailing to can | | | | successful direct mail campaign. |
| make all the difference between high response rates | | | | 3) Your sales letter |
| and dismal sales. One thing that you should never do is | | | | Your sales letter contains the actual words that your |
| buy a list from a shady list broker. If you're looking to | | | | prospects will see when reading your message. Your |
| get really specific with your list and your list broker | | | | sales letter should be able to communicate effectively |
| can't offer that to you - then do not buy the list. I | | | | what it is that your prospects will receive and how it |
| repeat: DO NOT buy the list. | | | | will benefit their lives in the best way. To get started |
| I made this mistake once and the guy got an attitude | | | | writing a good sales letter, you should start with a |
| with me because I wanted a really specific list. Being | | | | swipe file. |
| the amateur that I was, I bought the list anyway and | | | | A swipe file is simply a collection of winning ads and |
| mailed out over 1000 letters to the people on the list. | | | | sales letters. You want to emulate these successful |
| Needless to say, I got no sales. You should learn from | | | | ads and letters so that you can use them as |
| my experience. Don't buy a list that you can't specify | | | | templates when writing your own. This is the fastest |
| further. It helps to get really specific and if it means that | | | | way to write a sales letter that works, so you should |
| you have to pay more for it - then do it. | | | | make your swipe file today in order to get a good idea |
| I have no idea who the people on the list was. It was | | | | of what a winning sales letter looks like. |
| for a business opportunity product that I was selling, | | | | All 3 of these components of your direct mail |
| and I have no idea how the names were compiled. I | | | | campaign must be taken into consideration so that you |
| didn't get a nixie guarantee, and I even got a few of | | | | can have as much success as possible. |
| my letters returned to me because some of the | | | | Good luck on your next upcoming direct mail campaign. |