| Direct response marketing is a common strategy used | | | | marketer then takes advantage of this information and |
| in business as a method of reaching potential | | | | advertizes a particular product at a strategic time and |
| customers. Direct response marketing is not to be | | | | location, attempting to reach an audience that is likely |
| confused with direct marketing, which is a slightly | | | | to be interested. Some who utilize the direct response |
| different strategy. While direct marketing simply | | | | strategy do not even bother to identify niche markets |
| involves businesses identifying niche markets and using | | | | beforehand. Examples are infomercials that are played |
| different methods to promote their products to those | | | | late at night, advertising products that are not especially |
| groups, direct response marketing places the ball in the | | | | related to a certain channel. |
| consumer's court, creating an attractive offer and | | | | Most essential in direct response marketing is the |
| waiting to see who responds. Rather than taking the | | | | specific offer made to the consumer and the clear |
| extra effort employed in the direct marketing method, | | | | contact information given to allow the customer to |
| those using direct response marketing make use of | | | | respond directly to the advertisement. Commercials in |
| niche marketing in a slightly smaller way, leaving the | | | | between television shows, for example, usually |
| bulk of the work in the advertising itself instead of the | | | | advertise for a specific product but do not often |
| identification of customers and initiating direct contact. In | | | | provide special offers or contact information to use to |
| other words, direct marketers focus a large portion of | | | | buy the product. In this case, the burden lies with the |
| their money and efforts identifying who to target while | | | | interested consumer to take the initiative to research |
| those using direct response marketing spend much | | | | the product and find a place to purchase it. Direct |
| more time figuring out how to target these customers, | | | | response marketing is a much more effective |
| meaning putting together attractive advertisements. | | | | strategy. Often, in a customer's search to purchase |
| While niche marketing is used as a large portion of the | | | | your product, he or she may stumble upon a similar |
| strategy in direct marketing, direct response marketers | | | | product by a different company and purchase it |
| use niche markets in a different way. Rather than | | | | instead or may not end up purchasing any product at |
| identifying specific potential consumers and attempting | | | | all after later forgetting about the advertisement. Direct |
| to contact them directly, direct response marketers | | | | response marketing eliminates these worries. In |
| identify a large demographic of prospective customers | | | | advertisement, the marketer advertises a very specific |
| and advertise to the group as a whole. | | | | product or service for a set price and provides a call |
| The classic example of marketing is the use of | | | | to action and an opportunity for those interested to |
| infomercials or informative commercials on television | | | | respond. For example, a company would place a |
| as well as some shorter advertisements. In this | | | | television ad advertising the features of their sixteen |
| situation, niche markets are useful in identifying a | | | | ounce bottle of household cleaning solution for ten |
| particular demographic that is likely to be watching a | | | | dollars and give a phone number or website address |
| certain program or channel at a certain time. The | | | | for viewers to visit to purchase this specific product. |