| Maximizing the rates of conversion to sales is | | | | for website success. |
| something that is aimed for by one and all in the field | | | | While avatar videos may be cute and relatively |
| of e-commerce. Any method which seems to work in | | | | inexpensive to produce, on a deeper level, people |
| this context is tempting. At times, this might ask for | | | | relate better to people. A real person showing a real |
| testing a new technology | | | | blender preparing food is much more effective than |
| Everybody likes good video. This is amply | | | | food made an animated cartoon figure. Results show |
| demonstrated by the recent success of video sharing | | | | that people trust people. |
| web sites. With advances in high bandwidth and mass | | | | Using a live HD video person for website promotion |
| storage, barriers to video on the net were broken; it | | | | makes even more sense. The clarity of HD |
| followed that live video feeds were quickly adopted | | | | broadcasting makes the sales or service person look |
| for marketing purposes. | | | | that much more real and accessible to the potential |
| The next step was creating a "live" on screen helper | | | | customer. The message is real people working for real |
| to assist visitors in navigating the site and helping | | | | customers and ad money is being spent by many |
| answer questions and locate the right products or | | | | believers. |
| services. Often this wasn't live at all but an automated | | | | There is now a choice for online marketers. Your |
| system to play an appropriate short "canned" video. | | | | choices now consist of using a cute SitePal avatar, but |
| To be less obvious, a promotion using automated | | | | knowing it is nothing more than typical and average, or |
| avatars was created to look less stilted, but it was not | | | | making your mark by the use of a live person in |
| the best of options. | | | | stunning, sharp HD quality video. |
| If you think there is a reason to have a video | | | | What is typical and mediocre gets mediocre sales. |
| salesperson for website impact and better sales, why | | | | Being willing to stand out can make your sales soar |
| not use the real thing instead of flat avatar? An avatar | | | | and you will stand out as a more profitably e-business. |
| video may be cheaper but sales research has | | | | Getting an HD video person for website leaders is a |
| indicated that no matter how sophisticated is | | | | no-brainer, and more and more marketers are taking |
| completely outperformed by using a real person video | | | | notice. |