| One of the most enduring myths about the direct | | | | impressed enough with the quality of those products to |
| selling industry is that the key to success is being able | | | | prompt them to take a larger role in the company. |
| to recruit hundreds of people to your team. However, | | | | The key to success is to promote a product you love |
| that has never been true and it never will be. | | | | and believe in. Your enthusiasm will inspire your |
| Small and Strong Sales Team | | | | customers and sales team. Your sales team will see |
| Of course there is no doubt that finding and mentoring | | | | your high sales from your concentrated efforts and |
| a team of strong and enthusiastic people can be a | | | | want to follow your example. |
| component of elevating your level of success. | | | | Public Growth Regarding Direct Sells |
| However, recruiting is not absolutely necessary to | | | | Every year, the direct selling industry continues to grow |
| make a good living in direct sales. You will naturally | | | | in the United States. A recent study showed that one |
| attract people who like you and your products who will | | | | out of every two American adults purchased a |
| gravitate toward you. If you train a small motivated | | | | service or product from a direct sales representative |
| team well, you will generate more sales than if you try | | | | last year. That figure represents more than 150 million |
| to work with too many uninterested people. | | | | American residents. To service that huge market, |
| Statistics from Sales | | | | there are some 15.2 million people involved in direct |
| Historically, the statistics back up that statement. In fact, | | | | sales in the United States alone. |
| a 1999 survey by National Sales force reported that | | | | So, if you are not the sort of person who feels |
| 34% of all American direct sellers make no money at | | | | comfortable recruiting other people to join your |
| all from the sales efforts of others. Every cent of their | | | | marketing team, you can take comfort in knowing |
| income was derived solely from selling their companies | | | | you're not alone. Recruiting is not for everyone. That is |
| products themselves. | | | | one of the beautiful things about direct marketing. Even |
| The fact is that a sizeable majority of MLM people | | | | if you have no desire to recruit other people to your |
| first became involved in the direct marketing business | | | | cause, you can succeed through your own sales |
| because they initially used the products themselves. | | | | efforts. |
| After using those products for awhile, they were | | | | |